Robbert Rietbroek

A Global CEO

Three decades of consumer leadership

Robbert Rietbroek is President and Chief Executive Officer of Graphic Packaging Holding Company, a publicly traded global leader in sustainable, fiber-based consumer packaging trading as GPK on the New York Stock Exchange. He brings to the role a distinguished record of strategic value creation across the world's largest consumer products companies.

Before joining Graphic Packaging, Rietbroek built a career spanning Procter & Gamble, Kimberly-Clark, and PepsiCo, including senior P&L roles across Europe, Australia, and the Americas. His leadership philosophy at Graphic Packaging emphasizes operational excellence and long-term value creation, drawing on lessons learned across more than 25 years of running global consumer brands.

Rietbroek serves on the boards of the American Forest & Paper Association and the Metro Atlanta Chamber, is a member of the Wall Street Journal CEO Council, and holds three packaging design patents. He earned his master's degree from Maastricht University in the Netherlands.